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Social and Reputation

Dealership social media and reputation management is different from your other marketing. While you carefully craft the messaging on every other channel, your customers are in control of what is said about you on social and review sites.

How well you listen and respond is widely visible, easily shareable, and has lasting impact on your customer retention and acquisition efforts.

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Social Media Management

Social media builds connections between dealerships and customers. When they are ready to buy or service, they feel like they’re going to a trusted friend with their business.

What it does:

  • Fully manages your dealership’s preferred social sites, including regularly updated custom profile graphics and posts featuring your dealership, your local area, and your OEM content.
  • Responds professionally to social media interactions, nurturing customer relationships and providing a positive first impression to first-time viewers.
  • Boosts the power of your other marketing channels with customized, coordinated campaign assets.
  • Drives traffic to your website with posts covering local interest, dealership events, special promotions, and informative or entertaining blog or video content.
  • Stakes your claim on social networks by securing and optimizing profiles for your dealership on other top social sites.
  • Effectiviely engages your audience with unique, dealer-specific content, appropriate to each social network.

Reputation Management

What you don’t know can hurt you. Know what customers are saying, where they say it, and respond appropriately in every situation.

What it does:

  • Scours the entire web for reviews, comments, and mentions of your dealership, so you always know what they say and where they say it.
  • Provides detailed notifications of negative reviews so you can investigate each situation and take the best course of action.
  • Directs customers to leave valuable feedback on your selected review sites with custom point-of-sale materials for your dealership.
  • Makes the online review process easy with digital buttons created for dealership email signatures, email campaigns, and on your website.
  • Gives customers an opportunity to provide direct, private feedback through follow-up email surveys that keep the interaction offline.
  • Increases loyalty with a professional response system that assists with resolving problems and saving customer relationships.
  • Shows you a complete picture of your customer interactions using the built-in relationship with customer profiles in Reynolds Contact Mangement.

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