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Naked Lime Dealership Services Icon


Your dealership website shouldn't just show your inventory — it needs to actively drive business.

It gets harder every day to win online shoppers who expect personalization and individualized service.

Our customer-centric automotive websites, expertly managed SEO services, and full suite of retail tools make your website a powerful vehicle sales engine.

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Aptus Websites

Your website is the foundation of your digital marketing. All other efforts drive them here, so it should be designed and built as an automotive retail destination.

Why Aptus:

  • Provide a personalized experience for each visitor. Automated marketing delivers ads based on their device and browser type, their previously viewed pages, and campaigns they’ve received through other Naked Lime marketing channels.
  • Make it easy for your customers shopping from the desktop site to send a specific car listing directly to their mobile device with the click of a button.
  • Pre-populate lead forms with returning customer data, making the submission more convenient and taking them one step closer to the sale.
  • Gain customer commitment to the sale and streamline your process by accepting online vehicle deposits.
  • Merchandise your inventory effectively with specials management tools, automated price adjustments, rebates and incentives, window stickers, customer interactions tracking, and recommended vehicles.


Your website is designed to be a sales generator, but customers can’t buy from you if they can’t find you. On-site and off-site optimization encourages Google and other search engines to put your dealership website in front of more shoppers.

How it works:

  • Elevates your site in organic search results with unique, keyword-targeted website content provided by our in-house team of automotive content creators.
  • Keeps your fresh content in front of customers and search engines with a fully-managed dealership blog and posts on national automotive blogs.
  • Accurately describes your site contents to readers and search engines with ongoing meta title, description, and keyword management and revision.
  • Provides site indexing and navigation management and sitemap customization.
  • Ensures that your SEO practices align with industry standards by trusting experts to follow and research search trends and algorithm updates.

Website Extras

Keep visitors on your site longer, turn more visitors into leads, and convert more leads into sales with tools that increase the selling power of your website.


  • Click.Chat.Buy. for Aptus Websites: Instantly talk to shoppers on your site to increase lead conversions, stay connected to more buyers, and keep visitors on your site longer.
  • Specials Management Service for Aptus Websites: Lack of time and necessary resources ins the reason 72% of dealerships have outdated or no specials on their website. Proactive specials management ensures that your specials pages are always up-to-date, never blank, and content is always accurate.

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