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The Naked Lime Story

Video Description

More and more of the car-buying process is happening outside your dealership.

You need a marketing partner who has known this from the beginning.

We built our dealership marketing solutions to work together, as part of your DMS, to give your customers an unbeatable automotive retail experience.

Video Transcript

The Naked Lime Story

We know what you think other marketing agencies look like and what they sound like. And you would not be wrong.

With a typical agency, you get a bunch of style over very little substance, and a whole lot of pre-packaged marketing solutions.

Let me tell you a story about an atypical agency — One that started way back in 1866 as a printer of general business forms — for Abraham Lincoln, I think. Or someone else at the time. Who was that guy with the neck beard? Hannibal Hamlin.

We became an exclusive provider of dealership forms, a pioneer in dealership computer services, and a DMS powerhouse.

When the World Wide Web came about in 1991, we were already researching how the digital age would impact car buying.

Our first dealership website platform was born in 2003. But what good is a website if no one can find it? So in 2011 we leapt out on our own and made a huge splash as Naked Lime Marketing.

Yeah — Naked Lime.

“Naked” because it’s more fun than the word “transparent”, which is a basic principle of all of our service. And “Lime” for the fresh twist we put on marketing.

Since our debut when dealers didn’t know what to make of the new kid on the block with the funny name, we’ve continued to invest in research, product development, acquisitions, and qualified people. All to build a complete automotive marketing agency.

See, we didn’t just swoop in to save the day when there was money to be made from social media and smart phones. We’ve been here all along.

And the original DMS? Our services are built as one big, happy family — only better than family. Because it all communicates reliably, safely shares information, and will never ask for your HBO Go password.

Naked Lime was born because the people who revolutionized dealership management realized that sales process didn’t really matter without customers to serve.

We grew up in this business. We’re still growing. And we want to help you grow, too.

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